Priority is a not-for-profit healthcare company that sells medical plans to the residents of Michigan. Priority’s unique approach to care, dedicating 90 percent of all healthcare dollars to customers’ medical needs, has gained the company several honors.

Priority has several choices for individuals and families including gold, silver, and bronze plan levels with Health Savings Account (HSA) and prescription coverage (RxPlus) options. Dental, child-only, and short term health plans are also available. Medicare Advantage and Medigap plans are for sale to seniors. Priority sells group health insurance plans to employers of all sizes. Dental, vision, and pharmacy coverage options are available for employers with 51 or more employees. Priority also delivers care through Medicaid and other state-sponsored programs for low-income individuals and families.

Priority health plan members get to take advantage of some unique features, including a Cost Estimator tool, which helps members learn pricing information prior to receiving care. Other perks include 24/7 virtual care for nonemergencies and holistic plans that focus on natural health remedies.

In 1985, Priority Health had its beginnings as Lakeshore HMO, a plan developed by Holland Hospital. By 1993, Priority had earned National Committee for Quality Assurance (NCQA) accreditation. Through the years, the company grew and by 2004 was serving more than 437,000 people.

Today, Priority Health insurance plans have been recognized by the National Committee for Quality Assurance (NCQA) as one of the country’s best. The diabetes management program has won awards and produced results for the customers who have taken advantage of the free support.

Like many health insurance companies, Priority Health offers HMO, PPO, and POS plans.

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