Blue Cross of Idaho is Idaho’s oldest insurance company and an independent licensee of the Blue Cross and Blue Shield Association. Blue Cross of Idaho insures almost one quarter of the state’s population with its traditional, Preferred Provider Organization (PPO), and managed care programs. Headquartered in Meridian, Blue Cross of Idaho sells plans throughout the state of Idaho. Blue Cross of Idaho sells plans on the Federal Marketplace and even created a small website and toolkit for families and individuals to understand how the Affordable Care Act affects them. In order to accommodate families with varying health and budget needs, Blue Cross of Idaho offers plans across its seven regions with three metal levels, bronze, silver, and gold.

Blue Cross of Idaho is committed to empowering members to take charge of their healthcare goals and so offers a variety of wellness services, such as value-add services, programs, and products. These products and services include memberships to fitness clubs, hearing services, medical alert services, orthodontia, and vision services. Blue Cross of Idaho also provides online Health Assessments, a Wellness Calendar, and a Health Tracker.

Like many insurance companies, Blue Cross of Idaho’s product offerings include the following types of plans: PPO and POS.